One of the biggest benefits for our attendees at the conference is their ability to network with other attendees. Attendees are able to talk to child caregivers and industry businesses in a professional but social atmosphere. Sharing information about yourself, your career, and your business is not only allowed but it is encouraged. However, there is a line between networking and what is called “Suitcasing” and “Outboarding.” These practices (defined below) are strictly prohibited. The INA relies on income from sponsorship and exhibitions in order to run a successful conference from year to year. Suitcasing and Outboarding work to take that income away from the INA and can cause the cost of the conference to increase for everyone.
What is Suit-casing?
Suit-casing is when a company either registers as an attendee or has no badge at all when they should be registered as a sponsor of the event. They are actively trying to recruit business from attendees – by handing out flyers in hallways, leaving printed material on tables, etc. – without paying to be a sponsor, vendor or advertiser. This is directly stealing revenue from the conference, as well as stealing from the official sponsors. It is deceitful and confusing to the attendees.
INA’s Suit-casing Policy: Only contracted Sponsors, Exhibitors, and Advertisers are permitted to advertise their products, services or company at the conference. Unless approved by the INA Conference Coordinator, all company displays and product sampling must occur within the contracted sponsored event or exhibitor space and only by those that have an exhibitor table. This includes, but is not limited to:
Selling products out of a bag or “suitcase”
“Roaming” characters
Handing out flyers randomly
Approaching exhibitor booths to sell products
Leaving and/or distributing product information in public spaces in the hotel, and within the conference contracted floor space ( meeting rooms, banquet rooms, etc.)
Companies found doing so will have their materials confiscated and disposed of properly. Attendees may be asked to leave the conference and forfeit their badge. Additional penalties may apply.
Sharing of your individual business cards is permitted. Furthermore, discussing your company and business with individuals that you meet in general sessions as well as breakout workshops and the Vendor Marketplace is encouraged. However, when an attendee decides to buy a registration with the direct intention to sell their products without purchasing a booth, sponsorship or advertising; they have essentially stolen from the INA and its attendees.
What is Outboarding?
Outboarding is similar and even more damaging. This person or company has recognized that the INA has brought together their attendees in one place. When a person or company that should be a sponsor of an event instead decides to host their own competing event, capitalizing on the presence of attendees without previously notifying the event organizers, without consent; they make a conscious decision to lure people from the INA Conference and host an event off-site without the consent of the organization. Many times, they even use the event organizers brand to confuse attendees into thinking this is a sanctioned event. When an Out-boarder does this during conference hours, they have just taken customers and revenue from other exhibitors, sponsors, and speakers. It is fraudulent and is harmful to attendees by confusing them into thinking they are supporting the official event when really, they are not.
INA’s Out-boarding Policy: This practice is considered unethical and is condemned by the International Nanny Association. It includes practices such as:
Coat-tailing
Piggybacking
Co-location of events
Educational workshops, and large-scale hospitality events, particularly during event hours.
Any person or company is known to be hosting an event during INA Conference official hours may lose opportunities to sponsor, exhibit, speak or attend future events.
There are exceptions to this rule. Some “unofficial events” are held with the blessing of INA. In addition, the INA also works in cooperation with other events to hold their/ and our Board Meetings. Anyone can reach out to the INA Conference Committee with requests.
We encourage attendees who observe a violation of our policies to contact the conference coordinator immediately. Should you have any questions or concerns, please email
[email protected] or reach out to the Conference Coordinator on-site.
Conclusion
Event organizers sell a product just like any other business. Our product is the INA Annual Conference. We spend a significant amount of money promoting our product. We bring as many qualified people as we can to one place all at the same time. We set the prices for our products and we create the terms and conditions (T&Cs) around how we are willing to provide our products. We create these T&Cs to protect our attendees, speakers, and sponsors from unethical people and companies. Our goal is to create a level playing field for everyone. We ask that all attendees respect the INA and conference attendees by purchasing a sponsorship, exhibitor space or advertising if they intend to sell their product or service at the conference. This is their opportunity to share their product or service.